About

Fashion Community Helsinki is a collective where fashion and community meet.

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With a network of over 50 designers, we create opportunities for designers and the public to connect through events at the intersection of fashion and art.

Together, we build a space where emerging designers can find support and grow, with a focus on sustainable practices and diverse perspectives.

We want to build a visible, inclusive, and connected fashion scene in Finland, establishing local fashion as part of the broader cultural conversation.

Projects

Fashion Community Helsinki organises fashion events that invite the public to engage, reflect, and connect. From curated exhibitions to sales events and unconventional fashion shows outside traditional venues, we create welcoming and open spaces where designers can showcase their work, reach new audiences, and invite more people into fashion.

01.
Fashion Shows
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    a20 Salon Show & Showroom

    The a20 Salon Show was an intimate, salon-style fashion show organised by Fashion Community Helsinki as part of Helsinki Design Week’s 20th anniversary in 2025.

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    The Wedding

    The Wedding was a conceptual fashion show presented as a wedding ceremony, organised by Fashion Community Helsinki to invite audiences to reflect on the role of festive attire and fashion in society.

02.
Exhibitions & Sales
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    Gallery Opening & Shop

    The Gallery Opening & Shop marked the launch of Fashion Community Helsinki's new home, Fashion Community Helsinki Gallery, in summer 2024.

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    Suomi-ilmiöitä

    The Suomi-ilmiöitä exhibition was organised by Fashion Community Helsinki to present the collections of the Finnish finalists of Festival Hyères 2022, as part of Helsinki Design Week.

News & Events

Helsinki Design Week – Open Studios Friday, September 4th

As part of Helsinki Design Week’s Open Studios, we open the doors to the Fashion Community Helsinki – Gallery on Friday 4th of September. Stop by to explore our space, chat with the founders about our collective and possible collaborations. On the first floor, you’ll have a unique chance to step into the workspace of 6 fashion designers and meet the people behind the finished creations.

Drinks will also be served.

Address: Hämeentie 72 D

Helsinki Design Week also organises a free guided tour to Open Studios on Friday 4th of September. Register for the tour via this link: ++https://survey.gruppo.fi/hdw/index.php/441342?lang=en++

Collaborations

Fashion Community Helsinki works closely with both local and international partners across the creative field.

We collaborate with organisations, institutions, companies, and individuals who share our values and interest in fashion and art.

Long term partnerships include:

  • Helsinki Design Week
  • Nordic Culture Point
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We are always open to new collaborations, partnerships, and support that enables our work.

Fashion designers

If you are new to our collective, don't hesitate to get in touch, whether you want to be part of our future events or arrange your own exhibition at our Gallery in Vallila.

Partnerships & support

Our work lives and breathes through community and collaboration. We welcome support and partnership ideas of all kinds, whether you represent a company or a cultural organisation.

Contact us

Fashion Community Helsinki was established in 2021 by four friends with backgrounds in fashion, business, and design. Today, three of the founders are actively involved. The initiative grew from a shared ambition to support emerging fashion designers and make fashion more inclusive and accessible beyond the industry.

Current team

Ellen Rajala

Co-Founder & Designer & Stylist

Ellen is a Helsinki-based designer and stylist working across fashion, costume, film, and television productions. She holds a Master of Arts from Aalto University and has international experience working with fashion houses in Paris, including MM6, Louis Vuitton, and Givenchy.

Sofia Stenfors

Co-Founder & Brand Consultant

Sofia is a Helsinki-based brand strategist working across brand identity, marketing, and communications. She holds a Master of Science in Business & Design from University of Gothenburg, and has several years of experience working in Stockholm with clients across the Nordics.

Sini Saavala

Co-Founder & Designer

Sini is a Helsinki-based fashion designer working through her own label, custom design projects, and collaborations with Finnish and international brands. She studied fashion design at Master's level at Aalto University, has work experience from Italy, recognition from Festival Hyères 2022, and features in magazines such as Vogue Scandinavia.